Louise Lu

I am a second-year Ph.D. student in Behavioral Marketing at Stanford Business School.

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I'm particularly interested in how new technology and digital platforms affect consumer behavior and decision-making. My future research aims to develop the methodological variety and focus on theoretical foundations that can help explore the consumer psychology of AI and social media usage. The majority of my past work was published in journals such as Perspectives on Psychological Science.​

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Prior to my doctoral studies at GSB, I graduated with an MA in Behavioral and Decision Sciences and a BA in Economics.