Louise Lu

I am a first-year Ph.D. student in Behavioral Marketing at Stanford Business School.

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I'm particularly interested in how digital platforms and new technology affect judgment and decision-making. My future research aims to develop the methodological variety and focuses on theoretical foundations that can help explore the consumer psychology and behavior of technology and new media usage. The majority of my past work was published in journals such as the International Journal of Forecasting.
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Prior to my doctoral studies at GSB, I graduated with an MA in Behavioral and Decision Sciences and a BA in Economics.